The Trip Up North

The Trip Up NorthThe Trip Up NorthThe Trip Up NorthThe Trip Up NorthThe Trip Up NorthThe Trip Up NorthThe Trip Up NorthThe Trip Up NorthThe Trip Up North
Our team recently traveled to visit to one of our favorite friends and clients Adriane Jandrell of the Wecke & Voigts Group
We presented design work, installed a VM window campaign, did a photoshoot for the new publication that will be launched in November and even had time for a game drive. 
 
Photography by Mareli Esterhuizen

 

Club Collage #1

Club Collage #1Club Collage #1Club Collage #1Club Collage #1Club Collage #1Club Collage #1Club Collage #1Club Collage #1

In celebration of our new studio space, we hosted our first event, Club Collage.
We will keep you in the loop about our plans for the next one.

CLRS House

CLRS HouseCLRS HouseCLRS House

We’ve officially moved into our new studio space in Paarden Eiland!

Along with more work and mess room, we now also have a gallery space for exhibitions and events such as the recent Club Collage we hosted last month.

Wecke & Voigts VM Window Display

Wecke & Voigts VM Window DisplayWecke & Voigts VM Window DisplayWecke & Voigts VM Window DisplayWecke & Voigts VM Window DisplayWecke & Voigts VM Window DisplayWecke & Voigts VM Window DisplayWecke & Voigts VM Window DisplayWecke & Voigts VM Window Display

Wecke & Voigts, a favourite client of ours, recently commissioned us to visually merchandise their display windows in their department store located in Windhoek, Namibia.

Rich pine, primary shaped timber blocks in three different sizes were created & built near our studio in Paarden Eiland, Cape Town and sent up to Wecke & Voigts to serve as naturally textured building blocks for the display.

Indoor hanging plants from Opus in Woodstock were used to greenery to the installation.

The blocks were used to add structure, shape, contrast, height, as well as negative space to the shop front windows, so that each handpicked products shape, colour and elegance could be offset and celebrated.

Permanent Creative Copywriter Position Available At CLRS&Co.

Cape Town (Paarden Eiland), Western Cape (South Africa)

Remuneration:     Negotiable depending on experience
Education level:     Degree
Job level:     Mid
Type:     Permanent

 

Introduction

We are looking for a creative wordsmith who can join our creative team of art directors, illustrators and interior designers. Our team works in harmony to create, challenge and evolve conceptual, visual and spatial identities.

We are a dynamic team of creative minds and unconventional thinkers. We’re conceptual, graphic and spatial specialists. Integrity, respect and intuition moves through our studio on a daily basis. And whilst each individual’s distinct attributes are utilised, we believe that only through collaboration can true creativity flourishWith an approach that combines hands-on craftsmanship, open minds and hard work – we are dedicated to rooting our creative process in highly refined research, the type that requires patience and humility. We want to be at the ultimate core of collaboration when we deliver to clients, therefore we push each other to get the best results.

We want to see you bring your talent to develop and write creative, expressive content and provide clear ideas that give our clients a completely new insight and all together an original experience.

Since we work in print, graphic, web and spatial identities, it is important that you understand the different writing styles for each channel such as web, periodical, publication, installation, interior, social media, etc.

 

Work Output

  • Use excellent verbal and written skills to deliver and write copy that moves people.
  • Ensure that all copy is creative, expressive, accurate, and unconventional yet speaks to the right audience.
  • Come up with brilliant ideas.
  • Be on top of industry trends with a good understanding of the web.
  • Be able to edit and proofread copy as well as craft your own.
  • Manage your own time, work on multiple tasks and still deliver brilliant work.
  • Be a proactive, resourceful, problem solver that delivers work on time.
  • Work with other departments or staff to create creative and appropriate copy for different projects.
  • Have an eye for detail.
  • Have a strong conceptual slant, and have experience in working from the development phase, all the way through to execution and handover phase of a project.
  • Be able to work from a creative brief, alone or with art directors and interior designers.
  • Fully understand and interpret the concept of a three dimensional space.
  • Be able to support the interior design component with technical terminology and also write mood and atmospheric narratives to accompany proposals.
  • Have a strong research component to your work, and feel comfortable to present this to the rest of the team.
  • Be able to generate content, but also work with existing content.
  • Have a range of writing skills, ranging between creative platforms, technical descriptions for interior design, narratives for photo shoots, online news updates, in-store navigation and short punchy lines for campaigns. 

The applicant should meet these requirements:

  • A Bachelor’s degree in English, Journalism, Copywriting, Advertising or related field
  • A minimum of three (3) years relevant work experience
  • Experience writing web/digital copy
  • Excellent proofreading skills

Competencies Required:

  • Leading and Deciding
  • Supporting and Co-operating
  • Interacting and Presenting
  • Writing and Reporting
  • Applying Expertise and Technology
  • Creating and Conceptualising
  • Organising and Executing
  • Adapting and Coping
  • Enterprising and Performing

 

To apply for this position email your CV to post@clrs.co.za and please attach your portfolio to show your skills.

If you do not hear back from us within 2 weeks of submission, please consider your application unsuccessful.

Fabiani Gives In To Temptation

Fabiani Gives In To Temptation

When it comes to all that CLRS & Co. are involved in, it has and always will be a no-holds-barred creative affair – our team is highly dedicated in cultivating innovation and celebrating diversity. One of CLRS & Co.’s first VM jobs was for the Cavendish branch of Fabiani – the high-end men’s suiting brand, revered for its classic, urban style with a fun modern twist. TDC was in charge of developing a new concept for the store – check out some images and read more about that, here.

This was a job that demanded pioneering spirit – and that we gave it… three-fold! CLRS’ Marcii Goosen (Creative Director), Christine Joubert (Interior Designer) and Stephanie Anastasopoulos (Creative Coordinator) travelled to the Garden of Eden to discover the allure of luxury and hints of temptation. We searched to find the ‘Gentlemen of the World’ and came face-to-face with modern thinkers whom honour tradition and have a penchant for luxury and true craftsmanship. The perfect fit in-between Classic-meets-Contemporary.

Our inspiration was also to look at art books – galleries in their own right, each page a timeless inspiration. Much like a Fabiani suit, art books are more than an object, they emulate a part of your identity and even if you put it aside for a while, when taking out again you rediscover its original wonder. We also looked at luxury and longevity, think a 10 Year Old Single Malt and just-polished silver treys; the artistry behind a tailored suit; and that sense of completion and final touches that are signified in cuffs. Finally we looked at expression of Time – in postcards, maps, cameras and record players… various routes of nostalgia that honoured heritage and gave us aspiration for new endeavours.

Kalkoennes trip #2

Kalkoennes trip #2Kalkoennes trip #2Kalkoennes trip #2

Last week we bid farewell to the office for 3 days and headed out to Kalkoennes again. This time to finalise the planning of our exhibition on 12 Dec and this is probably the first mention we’re making of it. The exhibition will be of an independently published periodical that we created to share the artwork we made last time we were here. We used the high cliffs that cloak this beautiful hair pin bend in the river on the Cogmanskloof as inspiration and setting. Hope to see you at our studio in Dec; more to follow soon.

CLRS&Co. Installation For Cycle Lab

CLRS&Co. Installation For Cycle LabCLRS&Co. Installation For Cycle LabCLRS&Co. Installation For Cycle LabCLRS&Co. Installation For Cycle Lab

We were recently commissioned by local specialist traders in mountain and road bicycles, to refresh their corporate identity in time for the opening of the new Fourways Cycle Lab megastore. A special aspect was the opportunity to design and build an installation piece for behind the point of sale.

Our idea to create a cycling route map of Johannesburg and surrounds made entirely from various bicycle parts is busy taking shape with the help of industrial designer and CLRS&Co. favourite, Max Basler.

Cycle Lab has opened its doors for trading and the installation will be set up later this week, so more to come soon!

Don’t DIY Logo

Don’t DIY Logo

The Don’t DIY logo was developed for the husband of a work colleague.

The client, being a jack-of-all-trades needed a logo that represented this aspect of his business, and liked the idea of incorporating the tools he used each day to build it.

The result a playful, yet practical logo.

Browser & Grazer

CLES_EW_images_B&G-news

One of our very first clients, Rewald Drinkwater for Browser and Grazer, has moved into 160 Albert Road, Woodstock and is uploading very exciting delicious things to his Facebook page; have a look!

Dunns rooftop party

Dunns rooftop partyDunns rooftop partyDunns rooftop party

We’ve just wrapped up our latest shoot for DUNNS. It shows their November/ December range and the theme was a roof top party set in the lazy atmosphere of the December holidays. We shot in Seapoint and Long Street.

Shoprite/Checkers shoot

Shoprite/Checkers shootShoprite/Checkers shoot

Shoprite/Checkers commissioned us to add to their image library for use in store and we’ve just wrapped the three-day shoot. Our team included photographer Adam Letch and the sibling duo Callie Maritz & Louise-Marie Guy of Cooking for Crowds fame. The first application of these images will be in the Sea Point Checkers store opening end November.

Cycle Lab logo

Cycle Lab logo

Our redesign for South African cycling retailer Cycle Lab has been signed off. We’re working to a tight deadline with TDC Interiors to have the new store in Fourways Johannesburg, finished by the end of October.

Dunns October roadtrip

Dunns October roadtripDunns October roadtripDunns October roadtrip
Our latest shoot for the DUNNS October range saw us roadtripping around the Cape Peninsula in a 60′s, custard-yellow Kombi.
We shot in Red Hill, Kalk Bay and Muizenberg trailing a kombi load of black and white, denim, and brights. Darren Gwynn was our enthusiastic photographer.

Dale is at Salon91 tonight

Dale is at Salon91 tonightDale is at Salon91 tonightDale is at Salon91 tonightDale is at Salon91 tonight

The work of CLRS&Co. art director, Dale Lawrence, forms part of the Former Mountains exhibition now on at Salon91 on Kloof Street. The show consists of drawings and prints by artist/illustrators Jean de Wet, Michael Tymbios and CLRS&Co. collaborator: Bruce Mackay. The exhibition concludes 18 September. Pop in tonight for the opening event starting 18h30!

http://www.salon91.co.za/

VISI advertorial

VISI advertorial

The spring edition of VISI magazine now on shelves shows the advertorial we did for them. We had to style each shot with products from four to five suppliers.

Dunns Photo Shoot in Gugulethu and Kayamandi

Dunns Photo Shoot in Gugulethu and KayamandiDunns Photo Shoot in Gugulethu and KayamandiDunns Photo Shoot in Gugulethu and Kayamandi

CLRS&Co. on location in Gugulethu and Kayamandi for our first photoshoot with South African fashion store Dunns. The purpose of the shoot is to launch their new identity. Results of the rebranding will be posted to our Selected Work soon.

Wecke and Voigts Timeline

CLRS_EW_w&v-timeline_130716Wecke and Voigts Timeline

History is in the making in Windhoek. Tomorrow sees the unveiling of 120 years of Namibian history captured in Wecke & Voigts’ timeline, a wooden tapestry so intricate that it recalls Goethe’s words: “The history of mankind is in his character.”